"Iconic, robust, flexible, timeless. Denim takes jeans out of context, in a surprising new form of expression. Subliming and updating the unique properties that have always made jeans a universal icon of style. The material is impressed with an innovative new finish suitable for floors and walls. The essence of the yarn used to make jeans is represented in three patterns – Streaked/Striato, Wavy/Ondulato, Ruled/Sfilato – each developed in two different variants, with different patterns and colours.
What changes is the inclinations, the relationship between warp and weft, the regularity of the stripes and weaves."